For many years, it was normal to consume en masse and therefore to get rid of some fluffy clothes to buy new ones. But this practice, absolutely not ecological, has a significant cost.
Replacing “fast fashion”…
When we are feeling down or have had a bad day, we tend to renew our wardrobe. Shopping is an effective way to unwind.
Clothing sales have also increased from $1 billion in 2002 to $1.8 billion in 2015. The reason for this development is that consumers, boosted by fast fashion and who adhere to compulsive buying, keep their clothes for half as long.
Fast fashion is the trend of companies in the fashion industry to produce as many collections as possible each year, but also to offer clothes at low prices so that they are accessible and sold to as many people as possible.
Fast fashion relies on the ephemeral aspect of fashion and is now worth $35 billion. However, mass production of clothing is not environmentally friendly and contributes to a heavy carbon footprint. For example, cotton may have been grown in China, spun in India, woven in Turkey before being shaped in Bangladesh and distributed in Europe or the United States.
…by the “slow fashion” trend
Today, the world has become aware of what could be hidden behind a good deal. And it is in this "economic and ecological" spirit that the slow fashion trend was born.
The use, or rather the reuse of vintage pieces, which last over time combined with timeless clothes has made it possible to say stop to overconsumption. "Making new from old" is in a way the motto of slow fashion enthusiasts.
Slow fashion is also a zero waste approach by combating compulsive buying. The founder of the Eco-Ange website and the Green Carpet Challenge, Livia Firth, also gave this advice: "only buy pieces if you commit to wearing them at least thirty times".
In addition, many platforms have emerged to encourage more people to become eco-responsible and enter the circle of sellers/buyers of pre-worn clothing. A simple and effective way to extend the life of your clothes.
Read also: Clothing care and “slow fashion”, an eco-responsible trend!
Give a second life
When you love a piece of clothing, you'll prefer to repair it/take care of it rather than throw it away. Charles-Émile Hermès, former director and president of the Hermès company, said that "luxury is what can be repaired."
This restoration practice may recall the Japanese art of Kintsugi. This art consists of repairing broken objects with lacquer and then sprinkling them with gold.
However, we must not forget that every object has a lifespan, nothing is immortal. But that does not mean that he should abandon his things.
SteamOne technology
Who has never wanted to give a second life to their favorite outfit or extend the life of their friend's sweater that they accidentally stole? Thanks to SteamOne technology, it's now possible!
Between fading colors, shrinking pants, and frayed sweaters, we often think that our clothes get damaged after several washes.
However, this is only proof that every garment has a soul, which, if well maintained, can live longer. This maintenance is possible thanks to the rechargeable lint shaver.
Easy to handle and simple to use , it has been designed to easily remove lint and fluff from all types of fabrics. Whether delicate fabrics such as knitted sweaters, soft or rough wools, it has become easier to maintain your laundry and thus extend the life of each of your clothes.