In this episode of the Le Panier podcast, Olivier and David Gabison, co-founders of SteamOne , reveal their journey to dominate the French steam iron market. Starting with an ambitious vision and focusing on innovation, they were able to establish themselves with a 35% market share. The brothers share their strategies, from diversifying distribution channels to influencer marketing, while integrating an investment fund to accelerate their growth. An inspiring lesson for entrepreneurs seeking success.
Listen to the full episode here:
Key points covered in the episode:
-
The beginnings of SteamOne: How the company introduced the steamer to France and transformed a niche market into a growth opportunity.
-
Diversification of distribution channels: From direct online sales to presence in department stores, SteamOne has succeeded in multiplying the points of contact with consumers.
-
Influencer Marketing Strategy: The Role of Influencers in the Growing Popularity of SteamOne Products.
-
Importance of product innovation: Constantly adapting and improving their devices to meet user needs and remain competitive.
- Integration of an investment fund: Their choice to integrate a financial partner to consolidate their position on the market while maintaining a premium approach.
Thanks to a clear vision, strong strategic decisions, and a commitment to quality, SteamOne has succeeded in becoming a key player in the steam dewrinkle removal market in France.
To learn more, visit Le Panier .